Zoox, the Amazon-owned autonomous ride-hailing company, announced Thursday a multi-year partnership with Las Vegas Grand Prix, Inc. that makes it the Event and Official Autonomous Ride Hail Partner of the Formula 1 Heineken Las Vegas Grand Prix. The deal, published via Business Wire, is the latest sign that Las Vegas is becoming the proving ground for self-driving transportation in the United States.
Under the partnership, Zoox plans to begin offering robotaxi rides to and from Grand Prix Plaza starting in 2027, with a dedicated pickup and drop-off zone for race attendees. The company currently operates a public service area in Las Vegas that includes premium stops at major hotels, resorts, entertainment venues and Harry Reid International Airport, meaning race fans will be able to book an autonomous ride from the Strip or the airport to the paddock gates.
“Formula 1 has always been a platform for innovation, and our partnership with Zoox brings that spirit to life in a new way,” said Brendan Dolby, vice president of commercial at Las Vegas Grand Prix, Inc. “Together, we have an opportunity to showcase the future of mobility on a global stage while building a partnership that extends well beyond race week.”
Zoox executives framed the deal similarly. “Our purpose-built robotaxi was designed around the rider to make getting around more seamless, comfortable, and enjoyable,” said Carly Wyatt, the company’s vice president of experience, communications and marketing. The partnership also builds on Zoox’s existing relationship with the Atlassian Williams F1 team, with activations planned across Las Vegas during race week.
The timing is deliberate. The 2026 Las Vegas Grand Prix runs Nov. 19-21, and promoters recently confirmed the event will remain in Las Vegas through 2037, giving partners like Zoox a decade-long runway to embed autonomous mobility into the race-week experience. For a company whose purpose-built robotaxi has no steering wheel or pedals, the Grand Prix — an event obsessed with engineering — offers a uniquely receptive global audience.
For Las Vegas, the partnership adds a technology showcase to an event that already functions as a tourism and hospitality engine. Race weekend fills hotel rooms along a 3.8-mile circuit through the Strip, and the Zoox service gives visitors one more way to move through the congested corridor without adding human-driven traffic. It also deepens the city’s roster of autonomous-vehicle operators: Zoox operates public rides in its home service area, and Tesla’s robotaxi fleet was cleared by Nevada regulators to expand to as many as 5,000 driverless vehicles in Clark County under a 12-month authorization approved in August.
Las Vegas Grand Prix, Inc. says the 50-lap race reaches speeds above 215 mph and, through its foundation, has donated more than $2 million to local nonprofits. Financial terms of the Zoox partnership were not disclosed, and it was not immediately clear how many robotaxis will serve the dedicated race-week zone when service begins in 2027.
